Red Bull Target Market Essay Example

Red Bull Target Market Paper Recommendations for Red Bull to Sustain Their Marketing Momentum The marketing strategy of Red Bull can be considered as one of the most successful one over the years. Red Bull has been famous for building a beverage brand without relying on mass-media. The central component in all marketing activities of Red Bull was â€Å"Word- of mouth†. Besides, Red Bull also created â€Å"adult cartoon† advertisement, pushed trial programme, invented an extensive network of events, sponsored leading athletes of extreme sports and branded refrigerated sales units to complete their marketing strategy. However, in order to sustain the marketing success, besides their traditional marketing campaign, we think that Red Bull need to take the following actions: ? Boosting mass-marketing campaign to embed the image of Red Bull an energy drink- in customers’ minds: in the current harsh competition market, where multiple brands of energy drinks are available, it is hard for Red Bull to keep their position as the first choice in customers’ minds when they need an energy drink if customers do not have chance to see the image of Red Bull regularly. Therefore, now it is the time for them to use other tools like billboards, banner ads or posters at the public places to maximize contact with customers. ?Increasing advertising on the internet: as the internet is so popular now and more and more people spend much of their time surfing the internet, Red Bull also needs to popularise their brand through some activities on the internet like creating some extreme games online and advertising on appropriate websites which are quite familiar with students and business people in different countries. Diversifying their products: Red Bull should show their innovation to customers to freshen the image as well as to create entry barriers against other competitors through product diversification. We will write a custom essay sample on Red Bull Target Market specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Red Bull Target Market specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Red Bull Target Market specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They can introduce new kinds of drink with more vitamin plus or more flavours but they have to make sure that the new kinds are also energy drinks to maintain the relationship between the word â€Å"energy† with Red Bull. Creating Red Bull scholarship: due to the fact that students are considered as an important part in Red Bull’s target market, it is good for Red Bull to build their good image among students through granting three to five scholarships each year on their brand name to the students who get excellent results despite of difficult living conditions. ?Sponsoring charity activities: Red Bull also need to sponsor the charity activities relating to supporting people to overcome serious diseases or athletes to recover after injury. This action together with the above action of granting scholarships not only helps Red Bull gain positive thinking from the public but also create a good link to the brand name â€Å"Red Bull gives you wings†. In sum, to maintain their marketing momentum, Red Bull needs to do all the necessary activities to strengthen the attachment between the word â€Å"energy† and the brand name Red Bull. Then whenever customers think about energy drink they will think about Red Bull.

Percentage and Percentile

Percentage and Percentile Percentage and Percentile Percentage and Percentile By Maeve Maddox The following paragraph occurred in the denunciation of a certain person in a letter to the editor in my local paper: He has obstructed the most wholesome and necessary programs which provide for the common good, and has awarded massive financial advantages to a small percentile of the rich. This erroneous substitution of the word percentile for percentage merits attention. This is not the first time Ive encountered it. Some speakers and writers may feel that percentile sounds more high class than more ordinary percentage; the word may therefore be in danger of catching on as a genteelism, like disinterested for uninterested. A percentage is a part of a whole expressed in hundredths. It can also mean, as the letter writer intended, an indeterminate part of a number. Merriam-Webster defines percentile as the value of the statistical variable that marks the boundary between any two consecutive intervals in a distribution of 100 intervals each containing one percent of the total population called also centile The College Board site explains the use of percentiles this way: Percentiles compare your scores to those of other students who took the test. Say, for example, your critical reading score is 500. If the national percentile for a score of 500 is 47, then this means you did better than 47 percent of the national group of college-bound seniors. (NOTE: An NPR score reports comparative rank among test-takers, not necessarily mastery of a subject.) The only time to use the word percentile is when talking about statistics. For everything else, theres percentage. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:45 Synonyms for â€Å"Food†Yay, Hooray, Woo-hoo and Other AcclamationsHow Do You Pronounce "Often"?

Portfolio management Research Paper Example | Topics and Well Written Essays - 1500 words

Portfolio management - Research Paper Example This means that the investors incline towards investments which offer guaranteed returns at low risk. However, the ability to take higher calculated risk could produce higher returns for the investor. However, the returns are not guaranteed. For this reason, portfolio management attains significance (MAHAJAN, 2009). Portfolio management helps the investor to decide on the weight-age to be allocated to investments in a portfolio of stocks which would not only diversify the risk but at the same time would maximise the returns on investment. Considering the economy of Qatar, a portfolio management has been carried out taking two companies in the Qatar market into consideration. Qatar Economy and Financial sector: Growth of Qatari Market Qatar is the richest Muslim country in the world. Qatar is the leading producer of hydrocarbon and petroleum which makes the economy of Qatar largely dependent on oil and gas. The production of petroleum and hydrocarbon in Qatar contributes to more than 70% of the government’s revenue earnings. Also the amount of production of petroleum forms 60% of the country’s GDP. Nearly 85% of the income earned by Qatar from its exports is done by the country through the export of its petroleum. Qatar maintains a huge reserve of hydrocarbon and petroleum oil. ... Due to the rising global demand of oil in the nineties, the GDP of Qatar grew by a record figure of 94%. Qatar’s economy has been able to achieve an incredible growth rate of GDP to 19.9% in 2011. However, signs of slow down in Qatar’s economy were apparent as it was predicted to grow by 9.8% in 2012 and by 4.5% in 2013. The Qatari economy has seen its GDP grow triply to $173.3 billion from 2005 to 2011 which was reported by the (IMF) International Monetary Fund. Qatar is also looking to produce offshore petroleum and is aiming at diversification of its economy by looking at long term prospects of growth. In the coming years, Qatar’s economy would be slowing down due to the reduction in hydrocarbon reserves. The growth in economy in future would be supported by the non-hydrocarbon areas like petrochemical, construction and manufacturing sectors. Banking, insurance and financial services are prevalent in the financial industry of Qatar. The trading of stocks takes place at the Qatar Exchange and flow of information to the market is used by the investors which reflects the related public events of the past, the instantaneous updates of the present market and also contains a prediction of the related events of future. Comparison between two companies in Qatar stock market: QGMD and GWCS In order to choose between the investment options as a part of portfolio management involving two companies, a comparison between two stocks in the Qatar market has been given below. In order to maximize the return to the investor, the portfolio management provides a direction towards decision making in opting one investment over another or determining the weight-age which should be assigned to the investment options in order to

The 5 'I's Assignment Example | Topics and Well Written Essays - 250 words

The 5 'I's - Assignment Example This acts as the key inspiration that trigger the company to initiate a low sugar product that meets the needs of young children and old customers who are loyal towards the company products. In order to be successful in the soft drink market that is characterized by stiff competition, strong marketing team will be employed to carry out intensive market research. Through the use of feedback from parents and young consumers, the company will ultimately produce a quality brand that effectively puts at bay its competitors. Additionally, promotional strategies that include free samples, competition and road shows will greatly influence the demand of the new product among the young consumers. To be successful in the market, Coca-Cola will need to emulate various initiatives. First, duration of approximately 3 months is needed to undertake market research. After the research, the company needs to adopt marketing strategies for 6 months in order to create strong customer awareness (Tuomi 35). This implies that the company should employ various avenues of advertisement such as television, magazines as well as social sites including face book and twitter. For these strategies to be effectively put in place, the company requires approximate US $250,000 per year. To meet the high demand of its product in the market, the company will need to produce large volume of syrups in it production facility. In this regard, the technical team will be expanded and new machines will be put in place. Additionally, the company will adopt an effective communication system to monitor the sales of its new product in the current and new markets. Through the coordination of the 5 ‘I’, Coca-Cola will be not only successfully penetrate new markets but also it will expand its customer base an aspect that will contribute to its sustainable

The branches of philosophy Essay Example | Topics and Well Written Essays - 1500 words

The branches of philosophy - Essay Example The branches of philosophy This paper explores these ethical perspectives, reviews relevant perspectives on ethics as an academic discipline, reflects the relevance of ethics among individuals and society, and identifies the key ethical perspectives, values and principles that would most benefit individuals and society. The course content convinced me of the relationship between philosophy and ethics as well as their components. While philosophy deals with the analysis of fundamental ideas and logical examination of the basic concepts of life ethics deals with justification of morality in determining what is right and wrong. In fact, ethics is only one of the branches of philosophy while the other three branches are metaphysics (deals with the ultimate reality and structure of existence), epistemology (branch of philosophy that examines the nature, types, and limits of knowledge) and aesthetics (branch of philosophy that explores the nature of beauty). The course also showed me how metaphysics, epistemology, a nd aesthetics contribute towards the making of one’s ethical perspectives. The course has also thrown light on the major ethical perspectives such as deontological teleological, aretological. It is worthwhile to analyze and apply these ethical perspectives and their sub categories into ethical questions related to homosexuality, capital punishment, environmental ethics, euthanasia, and abortion. For instance, it is worthwhile to evaluate the ethics regarding the issue of homosexuality from utilitarian as well as egoist ethical perspectives. ... For instance, it is worthwhile to evaluate the ethics regarding the issue of homosexuality from utilitarian as well as egoist ethical perspectives. There are for and against utilitarian ethical arguments with regard to homosexuality. Utilitarian ethical theories ask what brings the greatest benefit or least harm for the greatest number, they look at how the effects of homosexuality either increase benefits or minimize harms for the greatest number of those affected. As such, utilitarians who argue for homosexuality regard it as an orientation rather than a choice. They also hold that once the society accepts homosexuals the homophobia of the society will diminish. On the other hand, utilitarians who are against homosexuality argue that it contributes to problems such as addiction and suicide and that greater societal acceptance of homosexuality will not bring about greater happiness to the homosexuals. Similarly, one can find considerable differences in the deontological perspectives towards ethical issues surrounding capital punishments while comparing the deontological perspectives with that of teleological, utilitarian, retributive, abolitionist and egoist approaches. In the same way, the content of the course has been instrumental in providing me insights into environmental ethics which very often go underreported and unnoticed. I came to understand that the conflict between anthropocentric concerns and bio-centric concerns are quite evident in environmental ethics. Similarly, the issues of euthanasia and abortion discussed in the module also raise many ethical questions based on ethical perspectives. While utilitarian ethics tend to recognize the patient’s autonomy in taking decisions as to what will benefit them most the deontological ethicists

Media Depictions of VR and its Progressive Development

Media Depictions of VR and its Progressive Development Introduction This paper will be a review of the literature on Virtual Realitys depictions in media and how its progressing to build its projected vision for the end user. I will be using a range of academic literary studies and primary sources to provide first-hand information that is closest to my area of study. Because Virtual Reality is a relatively new area of research as the technology has only been accessible for the last half decade and previously where the most research had been conducted was before the 2000s, the technology was not effective enough to create the desired experience that VR was intended for. My review will be an examination of its current state and expected outcome. Body To establish what VR is we first look at its origins, when giving an explanation of virtual reality, you would start with explaining that virtual reality is created by computers combining images and sound to create a three-dimensional image with then create a sense of presence in another environment that does not exist in the real world. Thus, creating a feeling of physical presence within a computer-generated environment. So now by allowing the user to have interactions with the space within the generated imagery, VR as be described as a realistic and immersive simulation of a three-dimensional environment, created using interactive software and hardware, and experienced or controlled by movement of the body or typically as an immersive, interactive experience generated by a computer. Wiki Virtual reality (2016) So, by understanding what VRs intended use is, we can quickly see VR technology will quickly become a staple part of our day to day lives because of its range of uses. from academic research, designing computer engineering, business, and entertainment. But irrespective of those uses, VR would now allow us to gain a new set of data gathered together that could help develop, training, interactions and communication methods. This literature review will explain the potential definitions of VR, mainly covering VR in media. To fully understand the purpose of VR we first have to explain the concept of presence, which refers to the feeling of being in an environment that is not present in reality. The function of virtual reality thus lays in its technological capabilities. A device such as this is valuable to media producers however for anyone outside of this area of research, hardware alone does not provide any insight into the intended effect of VR. when its intended use is for the end use r. It fails to provide a functional presentation from which to exemplify to media consumers and fails to provide a tone from which to create media products, Failing to provide a means for consumers to understand the effects of VR besides their experiences with other media  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   (S. Johnathan, 1993) in Defining Virtual Reality. Johnathan then further explains the short comings of the defined are and states that these inadequacies concede truly constructing a fair review for virtual reality in gaming as the term itself suffers from inadequacies that manifest in two ways. Johnathan (ibid.) firstly, a technologically based definition explains that the most prominent aspect in recognizing what a VR system is, is through the hardware then the experience of presence or the lack off. secondly Any system arbitrarily named as a VR System, depending solely on if it includes a minimal collection of specific functions that create the environment for VR. So, there is no clear measurement system of analysis for the prerequisites VR. Hardware alone does not seem adequate for a review that aims to delve deeper into the potential of VR when the minimum requirements for establishing a proposition has not been met. With this in hand we know currently we have to perceive a VR environment as a subjective space that is generated in various ways and techniques for different purposes and uses. We could suggest that the most effective solution to these problems would be to leave the term completely in favour of a more theoretically sound definition. The paper by J. Beniger The control revolution suggests a broad explanation of hardware technology and uses in media. Beniger defines technology as any intentional extension of a natural process, that is, processing of matter, energy, and information that characterizes all living systems, Beniger (1986, p. 9) and McLuhan in The extensions of Man who defines a medium as any An extension of mankind. (1964, p. 21), Another area of VR that will be reviewed for its depictions and its progressing state is how we are already intertwining augmented reality with reality in our day to day lives and how we are beginning to overlap realities. these boundaries are a crucial question for many people, especially artists. Sally Norman professor of Performance Technologies propose s that the medium of art exemplifies our need to represent areas of our reality to contrast our regular existence by creating symbolic environments. This idea also explores the relationships that we mix in realities whether it be via hardware and technology or hybrid areas such as installations created by contemporary artists who create storytelling environments. (Sally,2003) Art practices are a creative and technical process, the forms with the practice involved must be ready to adapt and resonate with the ever-changing social environments. The artists involved must collectively push the limits of their imaginations for us to be able to push our ability to perceive and interpret serving as our translators for the new realities that are in our future. But at the same time to create a truly convincing reality the have to be respective to our present reality. Sally (ibid.)   Through installations, outdoor art site based pieces and performances incorporating image and sound, sal ly predicts that these while all become a art history category after VR has become establishes. Art testifies to our need to represent areas of existence set apart from commonplace realities Sally (ibid.) The representations of VR in Normans, her conceptualizations broaden the potential of creative media outside of its envisioned use. To contrast and ground these theories into practice and apply them to the current state of VR as a communication tool through a cognitive learning environment so that it can be approached practically and systematically as studied and conducted by Clare Regan, she precisely examines the effects and side effects of prolonged stay in a VR environment. she finds that In a VR study conducted by Clare Reagan, she set out to document the amount of times subjects experienced side-effects whilst immersed in VR, she put 150 people in VR and they were all required to provide a rating from 1 to 6 prior and straight after immersion, then after 5 minute intervals, during a 20-minute immersion period subjects would be required to complete a motion sickness questionnaire. 61% of the subjects said that they experienced some type of uncomfortableness such as motion sickness while immersed in that 20-minute period. The subjects had symptoms ranging from headaches, nausea and eyestrain and 5% of the subjects withdrew from the study from the severity of the symptoms. These side-effects could be due to a couple of things, one being that immersion in VR conflicts with the bodies equilibrium conflicting with the bodies senses. And technological barriers such as latency and the screen resolutions of the displays could be responsible for some of the symptoms experienc ed. Clear finding in VR studies are hard to find as so little practical research has been done on it as its still early specialist technology that is still not widely accessible to the majority. Bricken who also documented the study states that Learning deals with new inputs coming from environment. Bricken (1991) So what we want is to analyse this concept via memory processes in VR. Since the environment seems to play a major role in acquiring and retaining information in VR, the experiment aims to see the subjects ability to recall information when the VR environment changes, the results from this test neither nor did they find a an effect happening to memory processes and therefore virtual reality could be a potential means of educating. (Bricken 1991) emphasises that VR offers teachers and students unique experiences that are consistent with successful instructional strategies: hands-on learning, group projects and discussions, field trips, simulations, and concept visualisation . (p.178). Wicken, another researcher in this field argues that a task accruing in virtual reality would produce a long-term decrease in memory processes despite the changing user experience levels within the environment. This is because virtual reality decreases the cognitive effort needed to rete a useful or long-term links with the information learned. In summary, the more ecological interfaces require less user input and less mental stimulus from the brain thus reducing mental activity and degradation o learning. And to follow, he then argues that visualisation of abstract concepts is not the brains way of learning. With Virtual Reality, this representation may become the reality for the learner, who forgets arbitrary rules and who is a potential victim of visual distortions (Tversky, 1993)To conclude, we find that the main side-effect of learning n a VR environment leads to lower memory performance levels whilst performing tasks but the effect leaves once information is made to be recalled. We now find that VR as a learning tool is functional in its current form be it in the early stages. Even though the media depiction of seamlessly existing within a VR environment has not been achieved yet, this study proves that it can be a useful resource to build around as a foundation. This may be what Sally Norman theorises when she states that environments and site-specific works of projected sound and image will soon be a seemingly unclassifiable collection of hybrids which may one day turn out to constitute a distinct art history category after the emergence of VR and it has been fully realised as a part of everyday life. Conclusion To conclude the research into Media Depictions of VR and its progressive development, we find that even though the its depictions in the Media vary greatly, at the core of the current hardware and tools of development, we find that the expectations and reality merge at the core as the functions are being met, current VR has been proving to be functional by scientists and teachers such as Clare Reagan and Tversky. Though there are major gaps that have to be resolved such as the user experience sickness and strain after short usage and the lack of hardware that the consumer could easily use to understand what the feeling of presence is, my overall perspective would be that the potential of VR is what is driving its development and that is what we should also be studying. Bibliography SUBJECT WIKI Virtual reality (2016) [Online] Available at: https://en.wikipedia.org/wiki/Virtual_reality Johnathan, S. (1993) Defining Virtual Reality: Dimensions Determining Telepresence. [Online] Paper 1. P.3. Available from: http://www.cybertherapy.info/pages/telepresence.pdf [Accessed 11/12/2016] Beniger, J. R. (1986). The control revolution. Cambridge, MA: Harvard University Press. McLuhan, M. (.ed). (1964) Understanding media: The extensions of man. New York: Penguin. Norman, Sally Jane. The art of mixing realities. International Conference on Virtual Storytelling. Springer Berlin Heidelberg, 2003. Regan, C. (1997) Virtual Reality. Trainings Future? (ed) Seidel and Chatelier) Plenum Press, New York, Blauert, J. (1983). Spatial hearing: The psychophysics of human sound localization. Cambridge, MA: MIT Press. Ashby, H. Kosinski, J. (1979). Being there. Los Angeles: Northstar International Pictures. RJ Seidel P.R. Chatelier (eds ). (1994) Learning Without Boundaries: Technology to Support Distance Distributed Learning, Defence Research Series Volume 5 Plenum Press, New York Gibson, J. J. (1966). The senses considered as perceptual systems. Boston: Houghton Mifflin. Gibson, J. J. (1979). The ecological approach to visual perception. Boston: Houghton Mifflin. Gibson, W. (1984). Neuromancer. New York: Ace Books. Greenbaum, P. (1992, March). The lawnmower man. Film and video Filigenzi M.T., Ruff T.M., (2000) Virtual reality for mine safety training, App Occup and Environ Hyg Querrec R., Chevaillier P, (2001) Virtual Storytelling for Training: An Application to Fire Fighting in Industrial Environment, International Conference on Virtual Storytelling, Avignon, LNCS 2197, Springer Verlag

Bribery: Tammany Hall Essay

Political machines of fraud and bribery Introduction: Lincoln Steffens published the â€Å"shame of the cities† witch was a book based on the corruption in the 1900’s. By 1900, many cities in the south of America were controlled by political machines. These organizations consisted of full-time politicians whose main goal was to get and keep politicians power and money and also influence that went into it. In the 1900’s, machines were usually associated with a political party; party’s forced to join to limit competition. And although it provided aids it also stifled opportunities for many citizens. Political bosses controlled access to city jobs for example police and fire departments or on contraction projects. To get a city work contract you had to donate to the machines reelection campaign. Many business paid politicians make government not to interfere with their activities. Such payoffs became part of the cost of doing business. Muckrakers called them BRIBERY National government also suffered from corruption. For example, the constitution gave state legislatures the power to choose senators, but corporations often bribed state legislators to elect their favored candidates to the senate. The senates were really wealthy men with class ties to powerful industries. As cities and their problems grew rapidly the political environment changed. No longer did politicians run small manageable cities. These were big cities with big city problems and the government structures designed to cope with these problems grew. As the government grew it became the livelihood for many professional politicians. Some would argue that these politicians were corrupt, they would argue that they provided a needed service . he Society of St. Tammany, which was also called the Columbian Order, was founded in May 1789 (some sources say 1786). The organization took its name from Tamamend, a legendary Indian chief in the American northeast who was said to have had friendly dealings with William Penn in the 1680s. The original purpose of the Tammany Society was for discussion of politics in the new nation. The club was organized with titles and rituals based, quite loosely, on Native American lore. For instance, the leader of Tammany was known as the Grand Sachem, and the club’s headquarters was known as the wigwam. Befor long the Society of St. Tammany turned into a distinct political organization affiliated with Aaron burr, a powerful force in New York politics at the time.

“Chemistry” written by Graham Swift Essay

In the opening of the story, Graham Swift uses descritptive writing to give us a striking image of the pond, where he went with his grandfather and mother, â€Å"The pond in our park was circular, exposed, perhaps fifty yards across. When the wind blew, the little waves travelled across it and slapped the paved edges like a minature sea.† This helps the reader gain a more precise image in their head of the park where the narrator is, and it also helps make the story more interesting to read. The opening of the story is also parallel to the end. The narrator in the story, goes back to the pond at the end of the story, and again gives us good imagery description of it, â€Å"Dead willow leaves floated on it†. I found this interesting, because it makes the story cyclical, and may be a reminder of the journey of growing up and of the acceptance ‘ â€Å"You must accept it – you can’t get it back† ‘. It also convinces us to believe that the na rrator went back to the park, for wishful thinking – hoping that his grandfather would return and not wanting to left go of the past. When I first began reading the story, I believed that it was a female narrator. One of the reasonings for this is because it said, â€Å"My grandmother died suddenly†¦ all I know is that I must have had her looks.† However, we are later informed that the narrator is a ten year old boy. We aware of this because his mother calls him her â€Å"little man† and she also says, ‘ â€Å"He’s only ten, what can he know?† ‘. I find this extremely interesting in the story, because he appears to be extremely mature, intelligent and formal. Although he is only ten years old, he uses complex words and sentences such as â€Å"fundamentals of chemistry†, â€Å"haunches† and â€Å"reconciled them in mutual grief†. However, he is cold blooded as he rarely describes how he is feeling and has never mentioned about being upset when his father and grandmother died. This is an unusual perspective to use as he is so young, yet faced with traumatizing experiences, but I believe that the author has done this to highlight his innocent and because he will have few prejudices. This means he will tell the story how it is, without changing it to suit what he believes or his own opinions. An example of this, is when his father comes to see him. Although I believe that it is a dream, the narrator is convinced that his father came to see him – â€Å"That night father came to the bedroom. I knew it was him†. At the beginning of the story, I find it interesting, that the author describes the boat journey, over the pond towards grandfather as â€Å"trouble free†. Then, all of a sudden the boat sinks. I believe that the author purposely makes the boat sink when Ralph is immediately introduced to the story, â€Å"Then one day – it must have been soon after mother met Ralph – we watched the boat†¦ become deeper and deeper in the water.† This contrasts greatly with the boat journey on the pond before the boy’s mother met Ralph, and poses questions in the readers mind that Ralph is going to stop the boy’s and grandfathers â€Å"trouble free† life. I believe that this is interesting because he is indirectly warning the readers that Ralph is going to make things worse, which is symbolic of the sinking boat. An example of Ralph making things worse later in the story, is during meal times. This is because since Ralph’s appearance, the narrator’s mother would cook the things that only Ralph liked and forget to produce meals that grandfather was of. Thus resulting in arguments at meal times, when grandfather was sent out to his shed. Although the story is quite dull and morbid, the author uses humour, when the boy says, â€Å"I wondered how Grandmother could be at the bottom of the Irish Sea and at the same time what Father was doing there†. Again, this highlights his innocence and although it is humerous we are not laughing with him, but at his ignorance. In the story, there are many time shifts. Numerous times the narrator goes back in time, to update and tell the reader of a previous event, such as the relationships between his mother and grandfather before Ralph came along, and explaining why his mother and him came to live with his grandfather . This may be significant in the story because he preferred things in the past, compared to now. I find the relationship between the narrators mother and grandfather interesting. â€Å"He refused to leave the house in which my grandmother had lived, and my parents refused to leave theirs†, tells us that they are both arrogant and selfish and will not give in to their stubborness for one another. The narrator tells us that his mother is also hypocritical towards her father, â€Å"no matter how neglectful and even hurtful she might be to Grandfather herself, she wouldn’t have forgiven someone else’s hurting him†. Also, she tries to punish her father by isolating him from them (as he was â€Å"runing their meals†) by saying â€Å"do you want to take yours out to your shed?!† When he dies, her mother shows no remorse and â€Å"did not cry†. The narrator tells us that, it was as though she had â€Å"this look of relief, as if she had recovered from an illness†. The narrator does not say this, but we assume that the illness was her father. The boy believes that his mother is in love with Ralph, and would choose him over her father, â€Å"If Ralph hurts Grandfather it means I’m right – he doesn’t really care about mother at all; but if mother is cruel to Grandfather it means she really loves Ralph†. However, he also says â€Å"She looked trapped and helpless†, when Ralph and his mother were cuddling, which puts questions in our mind about their relationship and if she is truly happy. Within the story there are many hidden messages and meanings. There are many questions that remained unanswered too. An example of this is when the boy’s father came to visit him during the night. He says to him, ‘ â€Å"It was her. She made a hole in the bottom of the boat, not big enough to notice, so it would sink – so you and Grandfather would watch it sink. The boat sank – like my plane† ‘. The questions that this poses in my mind are: Did the boy’s mother kill her father? Did she kill the boys Grandfather? Is he looking for someone to blame? Did she purposely sink his boat? I think it is ironic that his father â€Å"visited† him, on the night that his Grandfather had died. I believe the author did this purposely to add more mystery and confusion to the story. Another example which raises hints and questions to the reader is the cherry laurel bushes that were growing in their garden. He says, â€Å"Only the cherry-laurel bushes were partly denuded – for some reason Grandfather had been picking their leaves.† Further on in the story, when the boy goes out to the shed, he begins questioning his Grandfather about the chemicals he had. ‘ â€Å"Laurel water. Prussic acid.† He smiled. â€Å"Not for drinking.† ‘ The smile may indicate to the reader that he is smiling to the boy through innocence; telling him to politely and informaly not to drink it, or he his smiling to himself, asthough he has something planned. Again, this poses more questions in my mind but it contradicts my believing that the boys mother killed the boys Grandfather, and because of this it adds more unanswered questions. Also in the story, I find interesting that the official verdict was â€Å"suicide by swallowing prussic acid†, which is an argument for his Grandafther commiting suicide (as he had some prussic acid in his shed), yet the boy is extremely cynical and believes his mother murdered her father. † But all of the other things that should have been explained – or confessed – she never did explain†, and â€Å"I wanted to tell them – about how suicide can be murder† indicate this to us. His mother says to the boy, ‘ â€Å"†¦he wouldn’t have lived much longer anyway† ‘ which may inform the reader that she is trying to justify her actions (murder). Throughout the story is the theme of chemistry and how things are â€Å"changed – not made†. His Grandfather’s job, before retirement, was gold-plating and now, in the shed in the garden, he carries out many experiments, â€Å"I don’t think Grandfather practised chemistry for any particular reason†.The chemistry Grandfather experiments with and changes is a metaphor of what is happening in the home, ‘ â€Å"People change too, don’t they?† ‘ His Grandfather replies with â€Å"They change. But the element’s don’t change.† This is telling the reader, that although people/elements can change and become something else, underneath it all they are still made of the same as they were before.

Free Essays on Starbucks SWOT Analysis

Starbucks is a corporation that offers specialty coffees, coffee beans, cold blended beverages, pastries, coffee related products and machines, and tea. Starbucks opened its first location in 1971 in Seattle. By the year 2000, Starbucks had over 3300 locations, and it is still growing. SWOT STRENGTHS:  · 2000 marked 5th consecutive year of sales increase.  · Low long-term debt to equity ratio of 0.01, company has good financial standing.  · 1993, Opens second roasting plant in Kent, Washington in order to maintain on-time production and delivery, then in 1995 opened state of the art roasting facility in York, Pennsylvania.  · Howard Schultz joins corporation in 1982, is a visionary leader who made Starbucks the famous coffee bar that it is today. In 2000, Schultz assumed role of chairman and chief global strategist. WEAKNESSES:  · OPPORTUNITIES:  · Schultz sees opportunity to make coffee/espresso bar available to everyone: o 1990 – Horizon Air Account o 1991 – First licensed airport location o 1992 – Nordstrom Account o 1993 – Barnes & Noble relationship o 1994 - Starwood Hotel Account o 1995 – United Airlines Account o 1997 – Canadian Airlines Account o 1998 – Grocery store coffee bars due to agreement with Kraft Foods. o 2000 – Host Marriott International Agreement  · Global Opportunities: o Opens locations in several countries.  · Other types of drinks, including cold coffee beverages, blended drinks, fruit drink, and tea. THREATS  · Small coffee shops in New York are trying to compete with Starbucks on the basis of customer loyalty.  · Protesting against Starbucks for using milk with artificial bovine growth hormone. GOST GOALS  · Open 1,200 new locations in 2001, 900 in the United States.  · Open new store in Vienna by end of 2001.  · Open 10-15 new stores in Zurich within the next 12-18 months.  · Distribution of new Bottled Frappuccino Coffee Drinks, from affiliation w... Free Essays on Starbucks SWOT Analysis Free Essays on Starbucks SWOT Analysis Starbucks is a corporation that offers specialty coffees, coffee beans, cold blended beverages, pastries, coffee related products and machines, and tea. Starbucks opened its first location in 1971 in Seattle. By the year 2000, Starbucks had over 3300 locations, and it is still growing. SWOT STRENGTHS:  · 2000 marked 5th consecutive year of sales increase.  · Low long-term debt to equity ratio of 0.01, company has good financial standing.  · 1993, Opens second roasting plant in Kent, Washington in order to maintain on-time production and delivery, then in 1995 opened state of the art roasting facility in York, Pennsylvania.  · Howard Schultz joins corporation in 1982, is a visionary leader who made Starbucks the famous coffee bar that it is today. In 2000, Schultz assumed role of chairman and chief global strategist. WEAKNESSES:  · OPPORTUNITIES:  · Schultz sees opportunity to make coffee/espresso bar available to everyone: o 1990 – Horizon Air Account o 1991 – First licensed airport location o 1992 – Nordstrom Account o 1993 – Barnes & Noble relationship o 1994 - Starwood Hotel Account o 1995 – United Airlines Account o 1997 – Canadian Airlines Account o 1998 – Grocery store coffee bars due to agreement with Kraft Foods. o 2000 – Host Marriott International Agreement  · Global Opportunities: o Opens locations in several countries.  · Other types of drinks, including cold coffee beverages, blended drinks, fruit drink, and tea. THREATS  · Small coffee shops in New York are trying to compete with Starbucks on the basis of customer loyalty.  · Protesting against Starbucks for using milk with artificial bovine growth hormone. GOST GOALS  · Open 1,200 new locations in 2001, 900 in the United States.  · Open new store in Vienna by end of 2001.  · Open 10-15 new stores in Zurich within the next 12-18 months.  · Distribution of new Bottled Frappuccino Coffee Drinks, from affiliation w...

m2 A5 Essay

m2 A5 Essay m2 A5 Essay Choose Intuition The choices one is constrained to make can have long-lasting effects. In â€Å"Shooting an Elephant,† written by George Orwell, writes a short story about a past event from his life when he had chosen against his conscience while serving as a British police officer in Burma. Orwell’s misery, moral dilemmas, and his pride prevents him from feeling satisfied and fulfilled with his life. Being apart of British imperialism that Orwell hated, along side of his job, and the hatred towards the Burmese natives. Orwell felt isolated and mentally weak being unable to share his thoughts on imperialism as being â€Å"evil† with his fellow partners nor with the Burmese. He observed â€Å"the dirty work of Empire at close quarters,† the cruel imprisonments that the British used to to enforce their control over Burma. An â€Å"utter silence† that was imposed on everyone is a result of the reasoning behind imperialism. The British thinking that they were different, believing their culture had more power than Burma. Therefore, the British were thought to h ave been superior, and that they were to rule Burma. No one was seen as being equal, an invisible wall divided them. Orwell’s hatred for the Burmese is caused by their bitter feelings against the Europeans. He felt like an â€Å"obvious target† being a police officer, and that he was â€Å"baited† when not paying close attention. Being tripped by a Burman at a soccer game, â€Å"the crowd yelled with hideous laughter,† which hurt Orwell’s ego. He felt stuck between the hatred of the empire he was serving and rage towards the â€Å"evil-spirited little beasts.† His helping with oppressing the Burmese caused him to feel guilty and to hate his job. The moral dilemma that Orwell is faced with is that he must choose between two options. He is notified about a tamed elephant under the influence of a â€Å"must† has broken loose and terrorizing, Orwell takes a rifle in hope the noise might scare off a potential charging elephant. When finding that a coolie has been killed by the elephant he trades in his rifle for a much larger gun that was to be used for self defense. The Burmese who are following him assume that, since he now has an elephant gun he has decided to kill the beast. The crowed grows quicky to over two thousand natives. When Orwell sights the elephant, he â€Å"knew with perfect curtainty that I ought not to shoot him.† The â€Å"must† is leaving, and the elephant is peacefully eating grass. Orwell â€Å"did not in the least want to shoot him,† knowingly that by doing so would be destroying a valuable and useful creature. The crowed of the Burmese silently demands a show, they expect a â€Å"sahib† to act without wavering. One options is to

Changes and restrictions to importation of commodity foods such as Essay

Changes and restrictions to importation of commodity foods such as Cheese, etc.. due to certain tainted foods abroad - Essay Example If the cheese that was used in TIR were unknowingly contaminated with Staphylococcus aureus, the customers will have food poisoning, and this will lead to damage of reputation, and even legal cases. One of the major impacts of this threat is the further decline in sales and profit because customers will be hesitant in consuming products that have been generally identified to have been contaminated. Whether or not TIR uses good quality cheese, the fact that the community is aware of its current issues, people will refuse to risk their health. The restrictions provided by the FDA are standards that must be followed by all local cheese manufacturers, as well as those who import cheese and other food products into the country. In the case of a wide-scope contamination of cheese, the prices of the commodity will increase significantly because of a lower supply, with the demand remaining constant. The observed reduction in profit, together with an increase in the cost of one of the most important food ingredients of TIR will put the establishment in a very risky

Strategic Analysis of Netflix Term Paper Example | Topics and Well Written Essays - 1750 words

Strategic Analysis of Netflix - Term Paper Example Growth opportunity for Netflix is dependent on Subscriber Acquisition Costs (SAC), churn rate and Average Revenue Per User (ARPU). Lack of switching cost has decreased ability of Netflix to control above mentioned three verticals. Opportunity Threat Netflix has already entered into digital distribution of video content in order to create a bridge between physical DVD formats and digital streaming. Netflix has already established strategic partnership with Microsoft in order to launch â€Å"Netflix compatible Xbox†; such product diversification strategy will definitely open new revenue earning paths for the company. Many customers prefer to watch movies on premium movie channels such as HBO, Showtime, Starz and Cinemax instead of renting movie from Netflix. HBO has launched HBO Go which is a video streaming service in order to increase competitive threat for Netflix (Thompson, â€Å"Netflix's Business Model and Strategy in Renting Movies and TV Episodes†). Porter 5 Force Analysis According to Michael Porter (1980, 1985) five force frameworks is a useful tool to understand competitive advantage associated with a particular industry. The study will use five force frameworks in order to understand competitive scenario for Netflix. Threat of New Entrant Attractiveness of the DVD renting industry has decreased for new entrants due to involvement of high cost related to acquisition of distribution rights from studios such as Time Warner, Sony Pictures and Universal Pictures. However, capital cost regarding setting up â€Å"brick and mortar† shop has decreased due to increase in online distribution of DVDs. Exit cost for the industry is dependent on capital investment done for establishing brick and mortar shop; for example, exit cost for an...It is evident from the SWOT analysis, that the company focuses on maintaining consistency in its offered service by using various techniques like customization in terms of DVD selection, decreasing lead time for service quality, offering Blue-ray or high definition DVD to customers, offering wide variety of latest movies and TV episodes to customers etc. It is evident from the above analysis that Netflix needs to think beyond video rental industry in order to expand its business. In long term, Netflix needs to focus on implementing a fully digital streaming of content in order to tap the potential market for online streaming. The company has already invested capital in developing digital streaming facility, hence the next move for the company will be to increase the number of digital titles and generate awareness among customers about digital streaming facilities developed by Netflix.